After six years of relative peace, Microsoft and Google are set to compete in the field of artificial intelligence, specifically in the area of search. Microsoft is expected to announce its plans to integrate OpenAI’s ChatGPT chatbot into its Bing search engine, bringing it into direct competition with Google’s newly-announced Bard chatbot. Both companies are aiming to redefine the future of search by offering more human-like responses generated by AI, as opposed to traditional links and boxes.

Microsoft’s move is particularly ambitious, as it might not only demonstrate ChatGPT within Bing but also make it publicly available for users to test. If executed well, it could put pressure on Google’s search dominance, which it has held for years. This renewed competition between the two tech giants is not surprising, given their previous skirmishes with each other.

While Google has been cautious in developing a ChatGPT rival, it has become increasingly alarmed at ChatGPT’s success. Despite Google’s long-standing experience in AI, nothing has impressed users as much as ChatGPT. Google’s founders, Larry Page and Sergey Brin, have reportedly offered advice to Google executives and pitched ideas in a level of reengagement not seen since they left their daily roles in 2019.

Microsoft’s advantage may lie in the fact that its chat functionality is rumored to be based on the as-yet-unannounced GPT-4 model, which is expected to be more powerful than GPT-3.5, on which ChatGPT is based. The AI community continues to collectively speculate about exactly how powerful GPT-4 will be, with several entertaining guesses over the model’s number of parameters that have turned into memes.

Overall, this competition between Microsoft and Google is exciting for the future of AI, as it pushes both companies to continue innovating and improving their products and services. It will be interesting to see how the integration of ChatGPT and Bard into their respective search engines will revolutionize the way we search for information online.

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